How do they build back better?
The airline’s well-established business model is built on making travel easy, enjoyable and affordable, whether it is for leisure or business, delivering long-term value to all stakeholders. Looking forward, their strategic priority must be to survive the impact of the COVID-19 pandemic and emerge a thriving business in 2021/22, building on a well-established business model to provide a strong foundation to weather future challenges and to drive profitable growth.
Portfolio – Technology – Data
Technology, data, capability and the delivery of change are critical to future growth, maximising business flexibility, provided by taking a simple digital-first approach. How?
- Change Delivery – drive simplification through a single enterprise change approach
- Technology Delivery – drive digital simplification, reduce cost, drive standardisation and ensure consistent tooling
- Data delivery – maximise customer insight and become the most data-driven airline
What change is needed to deliver more effectively?
Significant change is needed to ensure that IT are ‘doing the Right Things, in the Right Order, the Right Way, with the Right People, to get the Right Outcome’. Critical to this is ensuring the balance of the portfolio is constantly maintained and aligned to the portfolio planning events, including strategic planning and financial planning:
- Identify
- Shape
- Deliver
- Test
- Launch
The opportunity is there to control demand and provide consistent and value-based delivery through the framework we have built. Implementing this framework would provide a consistent approach across the end-to-end delivery cycle, with the right governance and controls.