Delivering a digital platform
In this digital age, businesses will survive and thrive by building an intimate bond with customers, maximising the opportunity to grow revenue, drive loyalty and increase market share.
Taking a digital-first approach to business means that you can adapt quickly to customer needs, unlocking a deeper understanding of the customer, providing the flexibility to respond to what the customer wants and crucially, reduce customer effort as they purchase across the whole range of products and services.
Laying the foundations for your digital business
The success of a digital business will be built on the foundation of a digital platform – the suite of technology, software, process and data that drives interoperability across the business and enriches the customer experience.
But, delivering a digital platform is not that straight forward. Often digital businesses emerge from a brown field site with a spider’s web of technology, a legacy IT delivery function, traditional delivery approaches and silos of data.
Delivering a digital platform requires a step change across a number of factors. Download the full article to learn more about the success factors and common challenges.